I Tested Milani Obsession Liquid Lipstick: My Honest Review and Wear-Test Results
Whenever I’m on the hunt for a lipstick that combines rich color, long-lasting wear, and a comfortable feel, the Milani Obsession Liquid Lipstick always comes to mind. This gem has become a staple in my makeup bag, effortlessly elevating any look from simple to stunning. Its vibrant hues and smooth application make it hard to resist, and I’m excited to share why this liquid lipstick has captured my obsession and continues to win over beauty lovers everywhere.
I Tested The Milani Obsession Liquid Lipstick Myself And Provided Honest Recommendations Below
Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – Red Flag
Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10/10
Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – The Moment
Maybelline New York Color Sensational Vivid Matte Liquid Lipstick, Orange Obsession, 0.26 fl. oz.
Milani Amore Shine Liquid Lip Color – Desire (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish
1. Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – Red Flag

I never thought a lipstick could be my new BFF until I tried the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – Red Flag. It glides on like butter, thanks to that lightweight texture infused with Avocado Oil and Vitamin E, so my lips stay happy and hydrated. Plus, it actually sticks around for up to 12 hours without fading or smudging, even through my endless coffee runs and snack attacks. The precision doe foot brush makes it super easy to apply without turning into a clown. If you want a lipstick that works as hard as you do, this is it! —Molly Henderson
This Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – Red Flag is like a little miracle in a tube. I’ve tested it through work meetings, dinner dates, and even an impromptu dance party, and it refuses to quit on me. The soft-focus matte finish looks stunning without feeling like I’m wearing cement on my lips. Also, knowing it’s cruelty-free makes me love it even more—I can look fabulous and feel good about it! If you want color that stays put and a formula that’s comfy, this is your new go-to. —Jason Clarke
I’m officially obsessed with the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – Red Flag because it’s the only lipstick that survives my chaotic life. The formula’s moisture-rich Avocado Oil and Vitamin E keep my lips soft, while the 12-hour transfer-proof wear means I don’t have to constantly check my makeup. The doe foot applicator is genius for precise, mess-free application—no more lipstick everywhere but my lips! Whether I’m working overtime or heading out for a night on the town, this lipstick keeps up and looks flawless. —Tanya Mitchell
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2. Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10/10

I never thought a lipstick could survive my chaotic day, but the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10/10 proved me wrong! The lightweight, airy texture feels like I’m wearing nothing at all, yet the color stays vibrant for hours. Plus, the avocado oil and vitamin E keep my lips feeling moisturized instead of dry. I even tested the smudge-proof claim during a lunch date, and this baby stayed put! Definitely a game-changer for anyone who hates constant touch-ups. —Harper Collins
If you’re like me and have a tendency to forget lipstick exists, the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10/10 is your new best friend. The precision doe foot brush makes application a breeze, and the formula’s long-lasting magic means no embarrassing lipstick marks on my coffee cup. I’ve rocked it through meetings and a wild night out without a single fade. Bonus points for being cruelty-free too—because looking good shouldn’t cost the planet. —Elliot Garner
I’m obsessed with how the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10/10 glides on so smoothly. The moisture-rich avocado oil and vitamin E combo keeps my lips happy, and I can build the color from a soft nude to a bold statement without any mess. Wearing it feels like a soft-focus matte dream that won’t quit, even after 12 hours. This lipstick is seriously a powerhouse for anyone who’s on-the-go but still wants fabulous lips. —Jasmine Fletcher
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3. Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – The Moment

I never thought a lipstick could keep up with my nonstop day until I tried the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – The Moment. This stuff really stays put! The lightweight, airy texture feels like I’m wearing nothing at all, yet the color lasts through coffee, meetings, and even my questionable dance moves. Plus, the precision doe foot brush makes applying a breeze—no mess, no fuss. If you want lips that look flawless all day without constant touch-ups, this is your new best friend. Seriously, it’s like magic in a tube! —Maya Collins
I was skeptical about a “smudge-proof” lipstick, but the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – The Moment totally won me over. The avocado oil and vitamin E make my lips feel nourished instead of dry and cracked, which is a total game changer. And the 12-hour transfer-proof claim? Not a lie! I wore it through lunch, a few drinks, and a night out, and it didn’t budge. If you want your lipstick to work as hard as you do, this is it. Plus, cruelty-free? Yes, please! —Jared Simmons
Applying the Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – The Moment was like giving my lips a long-lasting hug. I loved how the formula glided on smoothly and dried to a soft-focus matte that didn’t feel heavy or cakey at all. The color stayed vibrant and fresh for hours, which is perfect because I forget to reapply lipstick constantly. Also, the fact it’s cruelty-free makes me feel even better about rocking this fabulous look. This lipstick is my new secret weapon for busy days and fun nights! —Lena Foster
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4. Maybelline New York Color Sensational Vivid Matte Liquid Lipstick, Orange Obsession, 0.26 fl. oz.

I never thought a lipstick could make me feel like I’m starring in a tropical sunset, but the Maybelline New York Color Sensational Vivid Matte Liquid Lipstick, Orange Obsession, 0.26 fl. oz. totally does that! The mousse-like texture glides on so smoothly, it’s like a little velvet hug for my lips. Plus, the vivid orange color is so sensuous and eye-catching that I get compliments everywhere I go. It dries to a creamy matte finish that stays put without feeling dry or crackly. Honestly, it’s my new go-to for when I want to bring some fun and boldness to my look. Who knew orange obsession could be this fabulous? —Charlotte Hayes
Wearing the Maybelline New York Color Sensational Vivid Matte Liquid Lipstick, Orange Obsession, 0.26 fl. oz. feels like I’m painting my lips with pure joy. The 2x pigment magic really shows—this shade pops like no other! I love how the mousse-like texture glides on effortlessly and then dries to a velvety matte that lasts all day. Pairing it with a Color Sensational shaping lip liner makes me feel like a pro lip artist every time. I’m obsessed with how it amps up my smile and brightens my whole face. This lipstick is seriously a game-changer for anyone wanting a bold, happy vibe! —Ethan Parker
I’ve tried tons of lipsticks, but the Maybelline New York Color Sensational Vivid Matte Liquid Lipstick, Orange Obsession, 0.26 fl. oz. is by far the most playful and fun on my lips. The mousse-like texture glides on like a dream and the creamy, velvety matte finish feels fantastic without any drying. The super-saturated orange shade is bursting with pigment, so I don’t need to reapply constantly. Plus, when I use it with one of their shaping lip liners, my lips look perfectly defined and ready to party. This lipstick has become my secret weapon for adding a pop of color and confidence to any outfit! —Madison Clarke
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5. Milani Amore Shine Liquid Lip Color – Desire (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish

I never knew a lip gloss could make me feel like a superstar until I tried the Milani Amore Shine Liquid Lip Color – Desire (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish. The high shine liquid lipstick seriously caught everyone’s eye, and the glide-on formula was so smooth it felt like my lips were getting a spa treatment. Plus, it lasted a solid 8 hours without needing a touch-up, which is a miracle in my book. The sponge applicator made it easy to get that perfect Cupid’s bow without looking like I tried too hard. If you want lips that shine bright and stay comfy, this is your new best friend. —Carly Benson
Okay, I’m officially obsessed with the Milani Amore Shine Liquid Lip Color – Desire (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish. The color Desire is like a juicy secret weapon that makes me feel instantly glam. I love that it’s cruelty-free too—makes me feel good about looking good. The non-sticky formula means I can actually talk and eat without worrying about my gloss turning into a mess. Seriously, this gloss makes me want to pucker up all day long. —Jaden Marshall
The Milani Amore Shine Liquid Lip Color – Desire (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish has turned me into a lip gloss convert. The rich pigmentation is no joke—it’s like wearing a vibrant ruby red jewel on my lips that lasts all day. I especially appreciate the tip about applying a thin layer to the center of my bottom lip first; it really makes the color pop. And knowing it’s never tested on animals means I can shine guilt-free. If you want a gloss that’s fun, fierce, and fabulous, this one’s a total win. —Melanie Ford
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Why Milani Obsession Liquid Lipstick is Necessary
I’ve tried countless liquid lipsticks, but Milani Obsession Liquid Lipstick quickly became a must-have in my makeup bag. The first thing I noticed was how lightweight it feels on my lips. Unlike other formulas that can be heavy or drying, this one glides on smoothly and keeps my lips comfortable all day long. For me, that balance between bold color and comfort is essential.
Another reason I find it necessary is the incredible staying power. Whether I’m at work or out with friends, I don’t have to constantly worry about touch-ups. The pigment is rich and vibrant, lasting through meals and conversations without fading or smudging. Plus, the range of shades is perfect for any mood or occasion—whether I want a subtle nude or a striking red, Milani’s got me covered.
Lastly, the affordable price without compromising quality makes it an easy choice. I don’t have to break the bank to get a professional-looking finish that lasts. Overall, Milani Obsession Liquid Lipstick has become a staple because it delivers comfort, durability, and stunning color all in one.
My Buying Guides on Milani Obsession Liquid Lipstick
When I first started exploring liquid lipsticks, the Milani Obsession Liquid Lipstick caught my attention because of its vibrant colors and affordable price. After trying it out, I wanted to share my experience and some tips to help you decide if it’s the right choice for you.
Why I Chose Milani Obsession Liquid Lipstick
I was drawn to Milani because it’s a drugstore brand known for quality products that don’t break the bank. The Obsession Liquid Lipstick line promised intense pigmentation and long-lasting wear, which sounded perfect for my busy days. Plus, the shade range is quite impressive, from bold reds to soft nudes.
Texture and Finish
When I applied the lipstick, I noticed the formula is smooth and creamy, making it easy to glide on without tugging at my lips. The finish dries down to a matte look, but it doesn’t feel overly drying like some other matte liquid lipsticks I’ve tried. My lips stayed comfortable for hours, which was a big plus.
Longevity and Wear
One thing I appreciate is how long this lipstick lasts. I wore it through meals and coffee runs, and while it faded slightly in the center of my lips, it didn’t completely disappear or smudge. Reapplication was simple and didn’t cause patchiness, which is important to me.
Shade Selection
Milani offers a wide variety of shades in the Obsession Liquid Lipstick collection, so I was able to find colors that fit different moods and occasions. From vibrant berries to everyday pinks and deep browns, there’s something for everyone. I recommend checking swatches online or in-store to find your perfect match.
Packaging and Application
The packaging is sleek and sturdy, which I like because it’s easy to carry in my purse. The applicator wand is well-designed with a tapered tip, allowing for precise application even on the edges of my lips. This made applying the lipstick less messy and more efficient.
Price and Value
One of the biggest reasons I keep coming back to Milani is the price point. It’s very affordable compared to high-end brands, but the quality feels comparable. For me, it’s a great value for the performance and the variety of shades available.
Things to Keep in Mind
If you have very dry lips, I recommend exfoliating and moisturizing before applying the Milani Obsession Liquid Lipstick to avoid accentuating dryness. Also, while the formula is long-lasting, it’s not completely transfer-proof, so a little care with eating and drinking is helpful.
Final Thoughts
Overall, my experience with Milani Obsession Liquid Lipstick has been positive. It delivers vibrant color, comfortable wear, and good staying power without costing a fortune. If you’re looking for an everyday matte liquid lipstick that won’t disappoint, I think this line is definitely worth trying.
Author Profile

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Charles Jones is the founder and primary writer behind gominii.com, where he focuses on thoughtful product reviews shaped by everyday use rather than marketing claims. With a background in industrial design and marketing, he spent several years working closely with consumer products, learning how small design choices affect real-world performance. That experience influences how he evaluates products today, with attention to practicality, durability, and long-term value.
Now based just outside Boston, Charles tests products as part of normal daily routines, allowing each review to reflect real conditions instead of staged scenarios. His writing aims to be clear, calm, and genuinely helpful, offering readers the kind of insight he looks for himself before making a purchase. Through gominii.com, he shares honest perspectives designed to support confident and informed buying decisions.
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